Elevating Confidence: How Jade Asante Edwards is Redefining Luxury for Moms with Enamored By Jade Asante
- Sharnel Young
- Jan 16
- 3 min read
Mothers pour into everyone else first, their children, partners, careers, communities. Somewhere between the school drop-offs, client meetings, and endless to-do lists, the moments just for them become few and far between. But what if luxury wasn't a distant dream? What if confidence could be bottled, a signature that announces your presence before you even speak?
Meet Jade Asante Edwards, the visionary founder behind Enamored By Jade Asante,
A luxury perfume brand rooted in confidence, elegance, and quiet sensuality. Her mission is beautifully simple yet profoundly powerful: to give mothers and women a moment that is just for the, one that reminds them they are still sensual, confident, and deserving of luxury beyond motherhood.
About Enamored By Jade Asante
Enamored By Jade Asante isn't just another fragrance brand; it's a love letter to women who move with intention and understand that perfume is not just worn, it's felt. Created specifically for mothers and professional women who give so much of themselves, this luxury perfume brand celebrates the multifaceted identities of modern womanhood.
The debut fragrance, 2.23 Eau de Parfum, is a carefully crafted blend of soft florals, bright citrus, and a warm, lingering base that transitions effortlessly from day to night. Imagine starting your morning with notes that feel fresh and empowering, then moving through your day as the scent evolves into something deeper, more intimate, leaving a memorable impression wherever you go.
Each bottle represents more than just a beautiful scent. It's a declaration: I am here. I am present. I am worthy of this moment.
Why Bawse Moms Love Enamored By Jade Asante?
Here's the thing about 2.23 Eau de Parfum, it works with your life, not against it. Coffee run in yoga pants? Check. Big presentation at 2pm? Still check. This fragrance transitions from day to night effortlessly, which is exactly what busy moms need.
And Jade? She gets it because she lives it. She's building this brand while balancing all the things we juggle, motherhood, ambition, and that constant pull pouring into others and remembering we're whole women with our own desires and dreams.
"Moms and women in general may struggle to walk into rooms and own them," Jade says. "My perfume helps elevate your confidence."
And honestly? She's right. There's something about wearing a scent that makes you feel powerful that changes how you show up.
The best part? This is luxury you can actually afford, not the intimidating kind that feels out of reach. It's for real moms living real lives who deserve to feel special, even on the most ordinary Tuesday. Think of it as your daily two-second self-care ritual, a moment that's entirely yours.
Jade's been with us from the beginning. She's sponsored our summit multiple times because she truly believes in what we're building—a community that refuses to choose between motherhood and ambition.
What she's doing with Enamored By Jade Asante is exactly what we're about: celebrating the full woman, not just the mom or the businessperson, but all of it together. When Jade talks about her brand, you feel the passion. She's not just selling perfume—she's reminding mothers everywhere that luxury, confidence, and moments of indulgence aren't selfish. They're essential.
Exclusive Offer for Bawse Mom Community
Ready for the good part? Jade is offering FREE SHIPPING on all orders exclusively for Bawse Mom Movement members.
But here's the catch (the good kind): This offer is only available to our subscribers. When you join our community of 500+ mompreneurs, you'll get the exclusive code to unlock free shipping on your order, no minimum purchase, no expiration date.
Already a subscriber? Check your email for the exclusive code!
Ready to Experience Luxury?
If you've been waiting for permission to invest in yourself, to claim a moment of luxury, to find a signature scent that makes you feel as powerful as you truly are, this is it. Jade Asante Edwards has created something special with Enamored By Jade Asante, and we're honored to feature her as this month's Bawse Mom Business Highlight.
Visit enamoredbyjadeasante.com to explore 2.23 Eau de Parfum and experience what it means to wear confidence.
Follow Jade's journey on Instagram at @enamoredbyjadeasante for behind-the-scenes content, styling tips, and daily inspiration from a fellow Bawse Mom building her empire one beautiful moment at a time.
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